Only when the process of production and marketing is penetrated with commercial ethics, can moral power come into force.

经济道德只有渗透到生产和销售的全过程，道德力量才能得以实现。

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With these ethical standards and criterions, we can analyze and evaluate the ethics of modern enterprise's marketing behaviors.

借助这些标准和规范，可以分析现代企业营销行为的道德性，并进行营销道德判断和评价。

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On the basis of this theory prerequisite, the essay discusses the morals of marketing ethics from marketing subject and marketing process.

基于这一理论前提，文章从营销主体和营销环节两个方面对商业营销的道德要求进行了探讨。

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And Peter Kim of Forrester, a consultancy, points out that when Microsoft sent laptops loaded with its new Windows Vista software to influential bloggers in an effort to get them to write about it, the resulting online discussion ignored Vista and focused instead on the morality of accepting gifts and the ethics of word-of-mouth marketing.

ECONOMIST: Marketing: Building buzz | The

My recent research on inter-organizational trust showed a marked absence of ethics literature referenced in marketing, strategic business and economics literature which is ironic since benevolence is a core component of trust!

FORBES: Why Trust is the New Core of Leadership

The Word of Mouth Marketing Association has posted a code of ethics on its Web site.

NPR: Slate's Ad Report Card: Burger King's Buzz Marketing